Who We Are: Part III
The word “excellence” is used in marketing so often today that we often glance over the word
without considering it’s meaning. In our series about Alamo Door & Awning’s core principles, we
want to address the concept of excellence and what it means to us.
In his first team meeting as head coach for the Green Bay Packers in 1959, Vince Lombardi
announced to his players what he expected of them.
“Gentlemen,” he said, “we are going to relentlessly chase perfection, knowing full well we will not
catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process
we will catch excellence. I am not remotely interested in just being good.”
Understandably, Vince Lombardi became one of the most successful coaches in American football.
Building on our concept of Integrity covered here, we want to relentlessly chase perfection both in our work and in our relationships with our customers and community. Excellence can be gained if we are not remotely interested in just being “good enough” but practice exceeding your expectations of us in everything we do.
In an interesting paper about excellence in business, consultant Murali Chemuturi wrote, “Excellence
is a continuously moving target that can be reached through actions of integrity, being frontrunner in
terms of products/services provided that are reliable and safe for the intended users, meeting all
obligations and continuously learning and improving in all spheres to meet the moving target.”
Excellence is a moving target because whenever a quality standard is achieved, there is always
room for improvement. Excelling at anything requires diligence and practice. It means carefully
correcting any errors and striving to always give you better than what used to be our best.
Excellence is found in actions, not empty words. By making excellence one of our core principles,
we dedicate ourselves to the pursuit of perfection in the hopes that in the process, we will catch
About the Author: Lauren Turner is a former construction contractor turned wife and mother of two (so far). Her daily collection of duties and pleasures range from diaper duty to researching experimental concrete surfaces and everything in between. She is delighted to discover there is a place for her blogging skills and hopes her own garage benefits from all she learns.
About Academy Overhead Door:
For more info visit our website: academyoverheaddoor.com